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Amy Webb

Amy Webb

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 900
New York, NY 10012

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Amy Webb is a quantitative futurist and is an Adjunct Assistant Professor at the New York University Stern School of Business. Professor Webb's research focuses on strategic foresight and using data to model probable, plausible and possible scenarios for the future. She was named to the Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led and won the prestigious 2017 Thinkers50 RADAR Award for her research and work in strategic foresight.

Professor Webb is the author of three books and consults on movie and television shows that are set in the near and far future. Her most recent book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream, explains how to predict and manage technological change. It was selected as one of Fast Company’s Best Books of 2016, was an Amazon’s best book of December 2016, won the Gold Axiom Award for the best book about technology and was a Washington Post Bestseller. Her bestselling memoir Data, A Love Story (Dutton/ Penguin 2013) is about finding love via algorithms. Her TED talk about Data has been viewed more than 6 million times and has been translated into 32 languages. Data is being adapted as a feature film, which is currently in production.

She is a 2017-18 Delegate in the United States-Japan Leadership Program and was a 2014-15 Visiting Nieman Fellow at Harvard University, where her research was commended with a national Sigma Delta Chi award. Webb was also a Delegate on the former U.S.-Russia Bilateral Presidential Commission, where she worked with her Russian counterparts on the future of technology, media and international diplomacy. Every year, she lectures about the future of media and technology at Harvard University as well as a number of universities worldwide, which have included Institut d'études politiques de Paris, Tokyo University and National University of Kyiv.

Professor Webb is the founder of the Future Today Institute, a leading strategic foresight and future forecasting firm that researches emerging technology on behalf of Fortune 500 and Global 1000 companies, government agencies and financial institutions around the world. She has advised three-star generals, senior government administrators and executive leadership of the world's largest companies on the future of artificial intelligence.

Her future forecasting work has been featured in the New York Times, Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, Fortune, Wired, Fast Company, CNN, NPR and more. Her research has also been cited in several academic papers. She is the tech columnist and a contributing editor at Inc. Magazine, where she writes about the future of technology and business. She has given hundreds of keynotes and invited talks at international forums, which have included the World Economic Forum's Industry Strategy Meeting, South By Southwest, and the National Academies of Science.

Professor Webb's areas of expertise include Strategic Foresight and Artificial Intelligence. Strategic Foresight entails researching weak signals identification, pattern recognition, emerging tech trends, and scenario mapping. Her work on Artificial Intelligence involves researching generative algorithms, conversational agents, commercial applications, regulatory & compliance issues, bias, and future of ethics.

Professor Webb teaches MBA students how to use the tools of futurists for strategic foresight, weak signal observation, emerging trend identification and scenario planning.

Research Interests

  • Strategic Foresight
  • Scenario Planning
  • Artificial Intelligence
  • Data Science
  • Computational Linguistics
  • Future of Work
  • Future Economies

Courses Taught

  • Forecasting

Academic Background

Post-Graduate, Nieman Fellowship

M.S., Journalism
Columbia University

B.A., Political Science and Economics
Indiana University

Selected Publications

Amy Webb (2017)
The Flare and Focus of Successful Futurists

Amy Webb (2016)
The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream

Amy Webb (2015)
How To Make J-School Matter Again

Amy Webb (2013)
Data: A Love Story

Related News & Research

Professor Amy Webb's book, "The Big Nine," is named to the longlist for the Financial Times and McKinsey Business Book of the Year award

In an op-ed, Professor Amy Webb shares insights from her work as a futurist advising firms on strategic planning

Professor Amy Webb is featured in a story about the Westworld panel at San Diego Comic-Con, which she moderated, and her work as a futurist

In an interview, Professor Amy Webb discusses the US and China's geopolitical rivalry over AI

In a podcast interview, Professor Amy Webb addresses key takeaways from her book, "The Big Nine"

Professor Amy Webb discusses her concerns and insights on emerging technologies

Professor Amy Webb's keynote address at the Ai Everything summit in Dubai is featured

In a Q&A interview, Professor Amy Webb offers her perspective on the short film, "A Message From the Future With Alexandria Ocasio-Cortez"

In an interview, Professor Amy Webb addresses the significance of the gap between the US and China on AI, from her book, "The Big Nine"

Professor Amy Webb comments on the potential dark side of smart home devices

Professor Amy Webb shares how she believes tech companies will utilize data from smart home devices in the future

In an op-ed, Professor Amy Webb underscores the importance of collaboration between tech companies and policymakers to establish best practices in connection with AI

In an op-ed, Professor Amy Webb explains how choosing "smart" home products from Amazon, Apple and Google can lock consumers into a digital caste system

The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity

In an excerpt from her new book, "The Big Nine," Professor Amy Webb underscores the need for courageous leadership to ensure AI is implemented in ways that do not harm society

In an excerpt from her forthcoming book, "The Big Nine," Professor Amy Webb stresses the importance of incorporating human values into AI development

Professor Amy Webb's forthcoming book, "The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity," is excerpted

Professor Amy Webb's comments on AI at the World Economic Forum Annual Meeting in Davos are referenced

Professor Amy Webb is interviewed for a story about privacy concerns in connection with the "10 Year Challenge" on social media

In a contributed article, Professor Amy Webb highlights three tech trends to watch in 2019

Areas of Expertise


  • China
  • Japan
  • Russia
  • South Korea