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Fran Gormley

Fran Gormley

Joined Stern 2012

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012


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Fran Gormley is a highly successful, serial entrepreneur in branding and innovation. In 1992, she founded Gormley & Partners and eight years later sold it and opened the Greenwich Marketing Group.

Professor Gormley’s relationship with clients and their brands has endured for decades through changes of ownership in her company and client mergers. Over the years, her clients have included: Johnson & Johnson Consumer Healthcare, J.P. Morgan Chase & Company, Citibank, MasterCard, Bausch + Lomb, Novartis and The Metropolitan Museum of Art.

Professor Gormley has led the strategic development for a wide range of brands, including: Johnson’s, Neutrogena, Band-Aid Brand, Rogaine, Carefree, and Aveeno. She has a solid track record of innovation in financial services—most notably, Chase Freedom, one of the most successful credit card launches ever.

Professor Gormley also championed the creation of two new brands in for Bausch + Lomb: Biotrue, a highly successful global eye health brand; and Naturelle, a fast growing cosmetic contact lens brand in Asia.

Prior to her consulting career, Professor Gormley was Director of Positioning, New Products, & Advertising at Citibank Card Services. She began her career at Young & Rubicam in New York.

Research Interests

  • Branding: Brand Positioning, Brand Identity, and Brand Equity
  • Advertising

Courses Taught

  • Brand Strategy
  • Consulting Lab: Branding + Innovation

Academic Background

M.S., Social Psychology
Rutgers, The State University

B.S., Psychology
Fairleigh Dickinson University