Jiarui Liu

Jiarui Liu

Joined Stern 2023

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012

E-mail jl4468@stern.nyu.edu


Jiarui Liu joined New York University Stern School of Business as an Assistant Professor of Marketing in September 2023.

Liu’s research aims to understand consumers’ choices under external influences, such as social interactions or limited information, with a focus on sustainability. In a recent paper, she uses structural modeling and econometric methods to study consumers’ decisions to purchase electric vehicles under social influences, as well as proposing firm policies that are both sustainable and profitable.

Research Interests

  • Empirical industrial organization
  • Quantitative marketing
  • Sustainability
  • Social influences and network effects
  • Information frictions and consumer search
  • Econometric methods

Academic Background

PhD, Economics
University of Chicago

MA, Economics
University of Chicago

BSc, Mathematics
University of Chicago