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JP Kuehlwein

JP Kuehlwein

Joined Stern 2018

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012

Personal website
Personal blog


JP Kuehlwein is co-founder and principal at Ueber-Brands, an advisory firm that helps ‘elevate brands to make them priceless’. He previously was Executive VP at Frédéric Fekkai, a prestige hair care business and held Brand Director and Director of Strategy positions at Procter & Gamble. JP’s broad marketing and management experiences include developing the communications strategy for the world’s leading detergent, creating a new-to-the-world food storage solution, introducing the disposable diapers category in India, designing a premium skin care brand in China and turning around a Prestige business in the US. He also served on the board of Smith & Norbu, a luxury eyewear start-up in Hong Kong.

JP’s work has won numerous internal and external Marketing and Advertising awards and he was named “International Marketer of the Year 2016” by The Internationalist and US Association of National Advertisers. He holds bachelor degrees in European Business from the Ecole Supérieure de Commerce, Reims (France) and Business Administration from the University of Reutlingen (Germany) and a postgraduate diploma in Business Analysis from Lancaster University (UK). JP is on the advisory board of the Cosmetics and Fragrances Marketing and Management Master's Program at the Fashion Institute of Technology (FIT) and a Senior Fellow in Marketing at The Conference Board.

JP has co-authored the book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) and is sharing his experiences and thoughts on branding and marketing regularly through articles, blog posts, interviews, talks in the professional-, academic- and social media and at industry events. Find more information on JP, his work and writing at

Courses Taught

  • Brand Strategy