JP Kuehlwein

JP Kuehlwein

Joined Stern 2018

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012

Personal website
Personal blog


JP Kuehlwein is co-founder and principal at Ueber-Brands, an advisory firm that helps ‘elevate brands to make brands priceless’. He previously was Executive VP at Frédéric Fekkai, a prestige hair care business and held Finance, Brand Director and Director of Strategy positions at Procter & Gamble in Germany, the US, Singapore and Hong Kong. JP’s 25-year marketing and management experiences stretches from developing the communications strategy for the world’s leading detergents, creating a new-to-the-world food storage solution, introducing the disposable diapers category in India, designing a premium skin care brand in China to turning around a Prestige hair care business in the US. He was also served on the board of Smith & Norbu, a luxury eyewear start-up in Hong Kong.

JP’s work has won numerous internal and external Marketing and Advertising awards and he was named “International Marketer of the Year 2016” by The Internationalist and the Association of National Advertisers. He holds bachelor degrees in European Business from the Ecole Supérieure de Commerce, Reims (France) and the University of Reutlingen (Germany) and a postgraduate diploma in Business Analysis from Lancaster University (UK). JP is an adjunct faculty member at the NYU Stern School of Business and Columbia Business School teaching brand strategy, an advisory board member and lecturer at the Cosmetics and Fragrances Marketing and Management Master's Program at the Fashion Institute of Technology and a Senior Fellow in Marketing and Communications at the Conference Board, an industry think tank - all in New York.

JP has co-authored the book Rethinking Prestige Branding – Secrets of the Ueber-Brands (Kogan Page, 2015) and Brand Elevation – Lessons in Ueber-Branding (Kogan Page, 2020) and is sharing his experiences and thoughts on branding and marketing regularly through articles, blog posts, interviews in the professional-, academic- and social media and through talks at industry events. You can find more information on JP and his work at and on LinkedIn.

Courses Taught

  • Brand Strategy