Joined Stern 2017
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 902
New York, NY 10012
E-mail ph476@stern.nyu.edu
Paul Hardart
Biography
Paul Hardart is Distinguished Clinical Professor at New York University’s Stern School of Business, where he serves as Director of the Entertainment, Media, and Technology (EMT) Program and Academic Director of the Berkley Center for Entrepreneurship. He also co-chairs the joint MFA/MBA and BS/BFA programs between NYU’s Tisch School of the Arts and the Stern School of Business.
At Stern, Professor Hardart teaches courses focused on the intersection of media, entertainment, and technology, helping students navigate an industry undergoing profound transformation. He is an active speaker at conferences and panels on media innovation, entrepreneurship, and digital strategy.
Prior to joining Stern, Professor Hardart founded and directed the Graduate Program in Media Management at The New School. Earlier in his career, he led strategic planning at Universal Pictures, where he worked in business development, acquisitions, and long-term strategy. He went on to found and run Universal Focus, Universal’s independent film division, overseeing the release of Being John Malkovich, Pitch Black, Nurse Betty, and Billy Elliot. He also supervised the restoration and re-release of Alfred Hitchcock’s Rear Window and the re-edit of Orson Welles’s Touch of Evil. His previous experience includes senior strategic roles at Warner Bros. and Turner Broadcasting, and early career positions at ABC Sports, CNBC, and The Newark Star-Ledger.
As a producer, Professor Hardart has worked on several critically acclaimed projects, including Mary and Max, Annie Leibovitz: Life Through a Lens, and Before the Rains. He is also a partner in Witnify, an online storytelling platform that curates first-person accounts of major world events. His opinion pieces have appeared in Bloomberg News, The Washington Post, The Seattle Times, and The New York Daily News, and he is frequently cited in major outlets including The Wall Street Journal, The New York Times, Wired, The Atlantic, Fox News, CNN, CBS News, NBC News, NPR, The Economist, BBC News, The Financial Times, Business Insider and Forbes.
Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Management at Northwestern University.
Academic Background
M.B.A.
Northwestern University, Kellogg School of Graduate Management
B.A., English
College of the Holy Cross
Related News & Research
Clinical Professor Paul Hardart interview: “Move Over, Murdochs - A New Family Dynasty Is Shaking Up U.S. Media.”
Clinical Professor Paul Hardart interview: “Nexstar Media Group Buying Tegna in Deal Worth $6.2 Billion.”
Clinical Professor Paul Hardart interview: “MrBeast's Ex-Staffers Reveal How He Crafts the Perfect Viral Video — And One Word He Hates.”
Clinical Professor Paul Hardart interview: “Marvel Knows You're Bored of Superhero Movies. 'Thunderbolts*’ Is Its Latest Attempt to Lure Back Real Film Fans.”
Clinical Professor Paul Hardart is featured: "Business School Professors’ Picks."
Clinical Professor Paul Hardart interview: “This Year’s Super Bowl Ads Are All About Fun and Familiarity.”
Clinical Professor Paul Hardart interview: “What RFK Jr.’s Dislike For Drug TV Commercials Could Mean For the Ad Industry.”
Clinical Professor Paul Hardart interview: “How DTC Ad Ban Went From Cyclical Threat to Serious Pharma Concern Thanks to RFK Jr.”
Clinical Professor Paul Hardart interview: “NFL Punches Above Its Weight Class in the Private Equity Market.”
Comcast Spinning Off MSNBC Was Inevitable.
Clinical Professor Paul Hardart interview: “Murdoch Succession Battle to Play Out in Nevada Courtroom.”
Clinical Professor Paul Hardart interview: “U.S. Open Ticket Prices Continue to Climb.”
Clinical Professor Paul Hardart interview: “Thanks to Taylor Swift, Ads Aimed at Women Are Taking the Super Bowl By Storm.”
Clinical Professor Paul Hardart interview: “At This Year’s Super Bowl, Crypto and AI Are Out, Insurance and Mayo Are In.”
Netflix Hammers the Last Nail Into Linear TV’s Coffin.
Clinical Professor Paul Hardart interview: “Hollywood Strikes Cost US $1.3 billion in Economic Revenue | Video.”
Clinical Professor Paul Hardart interview: “Layoffs Keep Hitting Amazon, Netflix, Warner Bros. Discovery, and More Entertainment Companies — Here's the List of Those With Recent Cuts.”
What the Actors’ Union Victory Means for Your Wallet.
Drew Barrymore's Good Intentions Fell Flat.
CNN Max Avoids the Mistakes of CNN+.
Clinical Professor Paul Hardart interview: “Nexstar Media Group Buying Tegna in Deal Worth $6.2 Billion.”
Clinical Professor Paul Hardart interview: “MrBeast's Ex-Staffers Reveal How He Crafts the Perfect Viral Video — And One Word He Hates.”
Clinical Professor Paul Hardart interview: “Marvel Knows You're Bored of Superhero Movies. 'Thunderbolts*’ Is Its Latest Attempt to Lure Back Real Film Fans.”
Clinical Professor Paul Hardart is featured: "Business School Professors’ Picks."
Clinical Professor Paul Hardart interview: “This Year’s Super Bowl Ads Are All About Fun and Familiarity.”
Clinical Professor Paul Hardart interview: “What RFK Jr.’s Dislike For Drug TV Commercials Could Mean For the Ad Industry.”
Clinical Professor Paul Hardart interview: “How DTC Ad Ban Went From Cyclical Threat to Serious Pharma Concern Thanks to RFK Jr.”
Clinical Professor Paul Hardart interview: “NFL Punches Above Its Weight Class in the Private Equity Market.”
Comcast Spinning Off MSNBC Was Inevitable.
Clinical Professor Paul Hardart interview: “Murdoch Succession Battle to Play Out in Nevada Courtroom.”
Clinical Professor Paul Hardart interview: “U.S. Open Ticket Prices Continue to Climb.”
Clinical Professor Paul Hardart interview: “Thanks to Taylor Swift, Ads Aimed at Women Are Taking the Super Bowl By Storm.”
Clinical Professor Paul Hardart interview: “At This Year’s Super Bowl, Crypto and AI Are Out, Insurance and Mayo Are In.”
Netflix Hammers the Last Nail Into Linear TV’s Coffin.
Clinical Professor Paul Hardart interview: “Hollywood Strikes Cost US $1.3 billion in Economic Revenue | Video.”
Clinical Professor Paul Hardart interview: “Layoffs Keep Hitting Amazon, Netflix, Warner Bros. Discovery, and More Entertainment Companies — Here's the List of Those With Recent Cuts.”
What the Actors’ Union Victory Means for Your Wallet.
Drew Barrymore's Good Intentions Fell Flat.
CNN Max Avoids the Mistakes of CNN+.
Areas of Expertise
Marketing
- Film Marketing and Distribution
- Film and Television Production
- Social Media
- Strategic Planning