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Paul Hardart

Paul Hardart

Joined Stern 2017

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 902
New York, NY 10012



Paul Hardart joined New York University Stern School of Business as a Clinical Professor of Marketing in July 2017.

Professor Hardart is a partner in the online storytelling platform Witnify, which captures and curates first-person accounts of important world events. He has produced a number of critically acclaimed feature films and documentaries, including Mary and Max, Annie Leibovitz: Life Through a Lens and Before the Rains. He is an active speaker at conferences and panels related to media and technology.

Before joining NYU Stern, Professor Hardart was the founding director of the Graduate Program in Media Management at The New School. He has guest lectured at the University of California Los Angeles, The American Film Institute, Columbia University, Temple University and the University of California at San Diego. He founded and ran Universal Focus, the independent film label of Universal Pictures. During his tenure there, he oversaw the release of such films as Being John Malkovich, Pitch Black, Nurse Betty and Billy Elliot. He also created Universal Pictures’ library management program, overseeing the restoration and re-issue of Alfred Hitchcock’s Rear Window and the re-edit of Orson Welles’s Touch of Evil. Prior to Universal Focus, he oversaw strategic planning for Universal Pictures, which included launching new businesses and helping shape the Studio’s long-term strategy. He has also held senior positions at Warner Brothers and Turner Broadcasting and began his career at ABC Sports, CNBC and The Newark Star-Ledger.

Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Graduate Management at Northwestern University.

Academic Background

Northwestern University, Kellogg School of Graduate Management

B.A., English
College of the Holy Cross

Related News & Research

Professor Paul Hardart weighs in on efforts made by the Academy of Motion Picture Arts and Sciences (AMPAS) to promote diversity and inclusion

Professor Paul Hardart offers insights on how streaming services effectively use Super Bowl advertising to market their services

Professor Paul Hardart is quoted in a story examining how streaming services measure key metrics of success

Professor Paul Hardart offers his perspective on Netflix's recent purchase of the Paris Theatre cinema in New York City

Professor Paul Hardart explains how Netflix's swift response to enactment of Georgia's Heartbeat Bill impacted the entertainment industry

Professor Paul Hardart is interviewed for a story on viewer brand awareness among streaming services

Professor Paul Hardart offers insights on celebrity shout-out startup Cameo's business model and prospects for growth

Professor Paul Hardart discusses how companies use surprise drops as a marketing tactic

Professor Paul Hardart comments on Netflix's second-quarter results

Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs

Professor Paul Hardart discusses the business impact Georgia's recently-enacted Heartbeat Bill will have on entertainment companies

Professor Paul Hardart discusses the growing market for advertisers in online sports streaming

Professor Paul Hardart discusses how Disney+'s low price point may change over time

Professor Paul Hardart discusses the role Big Tech will play in the future of gaming

Professor Paul Hardart underscores Netflix's worldwide reach in an article about the launch of Disney+

Professors Paul Hardart and Batia Wiesenfeld discuss the future of Warner Bros. Theatre Ventures amid the company's acquisition by AT&T

Professor Paul Hardart discusses the impact of the recent "Leaving Neverland" documentary on Michael Jackson's estate

Professor Paul Hardart provides advice for companies looking to gain media exposure at SXSW

Professor Paul Hardart discusses the impact of Nike's decision to feature Colin Kaepernick in its "Just Do It" campaign on its stock price

Professor Paul Hardart provides context around MoviePass's original business model as it relates to the company’s recent subscription plan changes

Areas of Expertise


  • Film Marketing and Distribution
  • Film and Television Production
  • Social Media
  • Strategic Planning