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Rui Yang

Rui Yang

Joined Stern 2022

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012



Rui Yang earned a Ph.D. in chemistry and started his career in R&D where he patented and launched several innovations for top consumer brands. With a passion for business management, Yang transitioned into marketing. He has led brand activation, innovation and equity in multiple industries including consumer healthcare, medical devices, and pharmaceuticals.

A key focus of Yang’s career is on innovation: creating & launching new products, solving complex market issues with breakthrough solutions and transforming the market landscape. Yang has led the strategic planning and marketing efforts for several iconic brands & blockbuster products in a variety of healthcare categories. He also has a passion for omnichannel marketing and driving business transformation through digital innovation & integrated marketing.

Courses Taught

  • Innovation in Pharmaceuticals

Academic Background

M.B.A., Strategy, Marketing, and Finance
NYU Stern School of Business

Ph.D., Chemistry
Stony Brook University

B.S., Chemistry
Shandong University

Areas of Expertise


  • Healthcare


  • Brand Reputation Management
  • Digital Marketing/Advertising
  • Strategic Planning