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Articles about "Globalization"

February 29, 2016
At a recent book launch event at NYU Stern, Robert Salomon, Associate Professor of Management and Organizations and an expert in globalization, shared with an audience of alumni, students, and faculty why some of today’s brand-name companies like Uber, IKEA, Walmart, and even Starbucks have fallen far short of expectations for successful expansion overseas, the topic of his new book, Global Vision: How Companies Can Overcome the Pitfalls of Globalization.