NYU Stern
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Luxury Marketing


This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
 

Sample Courses:

  • Luxury Marketing
  • Retail Strategy
  • Marketing Planning and Strategy*
  • Brand Strategy*
  • Innovation and Design
  • The Fashion Industry: Creativity and Business
  • Doing Business in Italy: Luxury, Retail and Branding
*with approved luxury project
Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially applicable to careers in Luxury & Retail, Marketing and
Management such as:

  • Brand Management
  • Business Development
  • General Management
  • Marketing
  • Market Research
  • Strategic Planning

Watch the videos below to learn more about Luxury Marketing at Stern:

The Future of Business: Luxury Marketing
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Maureen Mullen, MBA '09
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Professor Scott Galloway
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Professor Thomai Serdari
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