Marketing
A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.
Sample Courses:
Brand StrategyAdvertising Management
The Business of Sports Marketing
Competitive Strategy in the Marketplace
Consumer Behavior
Corporate Branding and CSR
Financial Services Marketing
Luxury Marketing
Retail Strategy
Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:
Brand ManagementBusiness Developement
Financial Services Marketing
Luxury/Retail Marketing
Market Research
Pharmaceutical Marketing
Sports Marketing
Strategic Planning
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