NYU Stern
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Marketing


A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.

Sample Courses:

Brand Strategy
Advertising Management
The Business of Sports Marketing
Competitive Strategy in the Marketplace
Consumer Behavior
Corporate Branding and CSR
Financial Services Marketing
Luxury Marketing
Retail Strategy

Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:

Brand Management
Business Developement
Financial Services Marketing
Luxury/Retail Marketing
Market Research
Pharmaceutical Marketing
Sports Marketing
Strategic Planning

Watch the videos below to learn more about Marketing at Stern:

Alumni Journey Lisa 150x115
Alumni Journeys:
Lisa Bohn, MBA 2011
Senior Associate Brand Manager, Post Foods
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Alumni Journeys:
Nishant Mani, MBA 2007
VP, Partnerships & Marketing, Dashlane
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The Future of Business: Professor Scott Galloway
Luxury & Marketing
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