Digital platforms have rapidly risen to dominate industries as diverse as entertainment, retail, financial services and more. They promise to create unprecedented value in the years to come. The rapid rise of new business models, however, requires managers and scholars to deal with new strategic questions, such as:
- How "open" should the platform's boundaries be?
- To what degree should ecosystem participants make investments in co-specialization or share proprietary data?
- How will value be be shared across the members of the ecosystem?
- What kind of governance roles should be played in the ecosystem and by whom?