
Live Case
Innovative Case Study Model
Deja Brew & the Green Meanie Live Case
What would you do if you suddenly took over a company on the verge of a major expansion...and then something started to go wrong?

Full-Day Immersive Leadership Experience
The live case is a one-day simulation where MBA students step into executive roles and lead a company through a complex business scenario. It’s fast-paced, hands-on, and unlike anything in the classroom.

Unexpected Executive Team Challenges
Students work in small teams to tackle evolving business issues. From setting strategy to responding to new information, they make real-time decisions with limited data and high stakes.

Dynamic Real-Time Decision-Making
The day unfolds minute by minute. Meetings, messages, and developments come without warning, mirroring the unpredictability of real-world leadership.

Personalized Coaching & Peer Feedback
Throughout the day, coaches observe each team’s dynamics. Students receive individual and team-level feedback on how they lead, communicate, and collaborate under pressure.