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Live Case

Innovative Case Study Model


Deja Brew & the Green Meanie Live Case

What would you do if you suddenly took over a company on the verge of a major expansion...and then something started to go wrong?

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Full-Day Immersive Leadership Experience

The live case is a one-day simulation where MBA students step into executive roles and lead a company through a complex business scenario. It’s fast-paced, hands-on, and unlike anything in the classroom.

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Unexpected Executive Team Challenges

Students work in small teams to tackle evolving business issues. From setting strategy to responding to new information, they make real-time decisions with limited data and high stakes.

Two feminine-presenting people shake hands across a desk. One person with medium brown skin and straight black hair pulled into a ponytail sits in a knit, lavender top, positioned slightly lower than then person with medium-light skin, black hair, and red-painted nails, wearing a blazer.

Dynamic Real-Time Decision-Making

The day unfolds minute by minute. Meetings, messages, and developments come without warning, mirroring the unpredictability of real-world leadership.

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Personalized Coaching & Peer Feedback

Throughout the day, coaches observe each team’s dynamics. Students receive individual and team-level feedback on how they lead, communicate, and collaborate under pressure.