At Fashion Week, the Apparel Industry Needs to Redefine "Sustainability."
— September 8, 2022
By Michael Posner
First is the problem of “greenwashing,” which refers to corporate advertising or marketing that portrays a company’s products or policies as environmentally friendly when they are not. Sadly, greenwashing is quite common in many industries. Too many companies make misleading or outright false claims about their impact on the environment that many consumers may assume to be true.
A recent study conducted by Behavioral Insights Team, a British consulting firm, surveyed more than 10,000 people, aged 16-25, in 10 countries about corporate environmental claims. More than half believed that misleading information about a company’s environmental practices was reliable. The survey also found that even “consumers who were more concerned about the environment were highly susceptible to greenwashing.”
Read the full Forbes article.
Michael Posner is the Jerome Kohlberg Professor of Ethics and Finance, Professor of Business and Society and Director of the NYU Stern Center for Business and Human Rights.