Facebook’s Wearable Glasses Can Succeed Where Google Glass Flopped

ashish bhatia smiling

By Ashish K. Bhatia

By Ashish K. Bhatia

Facebook recently announced its highly anticipated wearable sunglasses that can record video from a user’s perspective. Despite many of our legitimately squeamish reactions to this new product, one of Facebook’s decisions in this launch is likely to make it a success where Google Glass failed.

Taking a page from the business school curriculum, Facebook leveraged an effectual approach to its launch by partnering with Ray-Ban — a lesson all new product managers would do well to remember.

To best understand this, we need to first revisit Google Glass. It launched in 2011 as a prototype for only select users. Consistent with Google’s approach with beta launching at the time, these users paid $1,500 for their chance to play and test out what looked and felt like the future.

Read the full TechCrunch article.

Ashish K. Bhatia is a Clinical Associate Professor of Management & Entrepreneurship and the Academic Director of the B.S. in Business, Technology, and Entrepreneurship Program.