I’ve researched and taught innovation strategy for 20 years, and I’ve spent a great deal of time advising startups, reviewing business plans and helping people think through their innovative and entrepreneurial ideas along the way. I’ve also witnessed how resulting businesses progressed; many were abandoned, some became modest-sized and a select few soared to multi-million-dollar successes. So how can you increase the likelihood of becoming one of the select few? Here are two important things many entrepreneurs wish someone had told them earlier:

Don’t expect other people to “get” your big idea

When entrepreneurs and innovators come up with breakthrough ideas, it is often difficult for others to understand them. Other people don’t see the vision, and they don’t feel the thrill felt by the innovator. They often react with deep skepticism.

Read full article as published by StartupNation. 
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Melissa Schilling is a Professor of Management and Organizations.