Press Releases
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Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther
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In a recent study, Professor Sam Hui of the NYU Stern School of Business and co-authors Jeffrey Inman at the University of Pittsburgh's Katz Graduate School of Business, Yanliu Huang at Drexel University’s LeBow College of Business and Jacob Suher at the University of Texas at Austin, found that mobile promotions, which persuade shoppers to travel farther within a store, can significantly increase unplanned spending.
Press Releases
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In a recent study, Professor Sam Hui of the NYU Stern School of Business and co-authors Jeffrey Inman at the University of Pittsburgh's Katz Graduate School of Business, Yanliu Huang at Drexel University’s LeBow College of Business and Jacob Suher at the University of Texas at Austin, found that mobile promotions, which persuade shoppers to travel farther within a store, can significantly increase unplanned spending.