In a contributed article, Professor Anika Sharma emphasizes the growing importance of customer experiences for brands as more consumers opt out of sharing their data with marketers
— March 18, 2019
Excerpt from Ad Age India -- "With the trend of potential consumers opting out of ‘tracking’ and wanting control over their own data, where does that leave brands that want to target existing and potential consumers? What is the answer to users opting out? In my mind, the answer is two-fold: relevance and absolutely stellar Customer Experience or CX."