Faculty News

In a contributed article, Professor Anika Sharma examines how social media channels are impacting the digital ecosystem of news

 AdAge India logo
Excerpt from Ad Age India -- "Perhaps, then, just like in any digital ecosystem, news outlets need to understand the role of ‘social channels’. The news outlets will never win the ‘who brought it to you first’ battle, because the most connected networks will always win that. However, if the news outlets stuck to what they know best, they may be able to hold their ground."

Read more