In a contributed article, Professor Anika Sharma examines the importance of Bing for search engine marketers
— March 24, 2019
Excerpt from Ad Age India -- "Therefore, when it comes to a brand’s search strategy it is very very important to understand intent and the kind of audience one is trying to reach. Just like, for a brand, Pinterest might make more sense versus Instagram; similarly there will be times when Bing will be able to deliver better results than Google. It is, therefore, important to look at the similarities as well as the differences that each search engine brings to the table to enrich a brand’s search strategy."