Faculty News

In a contributed article, Professor Anika Sharma highlights the value of Pinterest for brands

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Excerpt from Ad Age India -- "For brands that are still not sure, here’s what you are missing out on: close to 60% of millennials are discovering products on Pinterest on a regular basis. Pinteresters are people with a mission, with 90% of weekly uses looking at the channel to help them make purchase decisions. These are not just ‘life moment’ shoppers, but ‘everyday’ shoppers. Which means that if your brand is not in the mix, you will soon be booted out of the weekly grocery list!"

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