Faculty News

In a contributed article, Professor Anika Sharma shares how brands can leverage consumer spending trends ahead of Valentine's Day

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Excerpt from Ad Age India -- "Be mobile friendly: there is a lot on the mind of the always-connected, always-on consumer. While balancing everything else that is going on, they expect companies to understand last-minute needs and cater to them seamlessly. This consumer, in return, will pay with loyalty. Amazon is a prime example. For the companies that want to win, get mobile right, be friction-free and use history to better understand the needs of this digital-savvy consumer."

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