Faculty News

In a contributed article, Professor Michelle Greenwald examines the integral role of the Ad Council after 76 years in business

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Excerpt from Forbes -- "While their work has always been extremely important and benefited global citizens in many different ways, it has never more relevant or needed than today. As a marketing organization, when so many legacy institutions are dropping by the wayside or merging with others, the ways the Ad Council has grown and evolved with the times and changing needs can be instructive."

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