Faculty News

In a contributed article, Professor Michelle Greenwald highlights the value of micro-influencers for brands

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Excerpt from Forbes-- "Micro-influencers (generally considered to have followings in the range of 10,000 – 50,000) have skyrocketed in favor among marketers as one of the most effective marketing tools. Their engaged followers admire their values and aesthetics and trust them to create great content and bring to their attention brands they should know about."

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