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In a feature article on Pinterest's IPO, the venture’s start at Stern in what is now the W. R. Berkley Innovation Labs' $300K Entrepreneurs Challenge is highlighted

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Excerpt from The Wall Street Journal -- "Rick Heitzmann, founder and managing director at FirstMark Capital, first met the company’s founding team when he served as a judge at a business plan competition at New York University’s Stern School of Business in 2009. Pinterest’s chief executive and co-founder, Ben Silbermann, and other executives pitched an early iteration of the business explaining that they could create the equivalent of an online bulletin board."

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