Faculty News
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Prof. Ari Ginsberg on defensive pricing
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Excerpt from Inc. Magazine -- "Cut costs where the competition can't. When you reduce prices, you decrease profits and shrink margins. ... A business needs deep pockets to win at defensive pricing, says Ari Ginsberg, a New York University management professor."
Faculty News
—

Excerpt from Inc. Magazine -- "Cut costs where the competition can't. When you reduce prices, you decrease profits and shrink margins. ... A business needs deep pockets to win at defensive pricing, says Ari Ginsberg, a New York University management professor."