Faculty News | Thomaï Serdari | Channel News Asia

In an interview, Professor Thomaï Serdari discusses the role of influencers in the growing market for modest fashion

— 9/6/2019

Excerpt from Channel News Asia -- "There are all these new influencers who actually started their blogs or Instagram accounts because they wanted to voice their difference -- not necessarily because they wanted to be in the business of selling fashion, which I think is a very important issue that consumers appreciate, rather than having brands telling them, 'buy, buy, buy', they have someone who is a little bit more objective, or neutral."

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In an interview, Professor Thomaï Serdari discusses the role of influencers in the growing market for modest fashion