Faculty News

In a joint op-ed, Professor Allen Adamson shares insights on brand innovation

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Excerpt from SmartBrief -- "With a nod to Angela Duckworth, we support the notion of “grit” as the secret ingredient in creating innovative new brands. Gritty people who come up with gritty ideas and can assemble gritty teams with the passion and perseverance to execute every detail brilliantly. Predicting innovation success will always be challenging. That is why the rewards for winners are so high."

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