Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted
— June 29, 2019
Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."