Faculty News

Prof. Masakazu Ishihara's research on video game pricing is highlighted

Excerpt from Minyanville -- "In December of 2012, New York University Stern School of Business professor Masakazu Ishihara and University of Toronto Rotman School of Management professor Andrew Ching published a study asking that exact question. The study, 'Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games,' found that if used games were to be eliminated from the market, the profit to game publishers would drop by 10% per game. However, if publishers were to adjust prices to optimal levels, they would see per-game profit increase by 19% over current levels."

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