Faculty News
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Prof. Hal Hershfield's research on retirement savings is featuredE
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Excerpt from About.com -- "An assistant professor of Marketing at New York University's Stern School of Business, Hershfield found young people were more motivated to save for retirement when they saw older versions of themselves in a virtual world."
Faculty News
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Excerpt from About.com -- "An assistant professor of Marketing at New York University's Stern School of Business, Hershfield found young people were more motivated to save for retirement when they saw older versions of themselves in a virtual world."