Faculty News

In an op-ed, Professor Allen Adamson highlights the evolution of how marketers use celebrities in their branding

Excerpt from Branding Mag -- "The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s when Robert Wedgewood asked members of the Royal Family to endorse his family’s elegant Wedgewood tableware."

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