Faculty News

In an op-ed, Professor Allen Adamson shares insights for brands to navigate a divided political landscape

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Excerpt from Forbes -- "It’s essential to clarify what your brand stands for, and what you believe in as an organization. To do this you must establish the three or four signature values that define your brand and use them as your navigational North Star during good times and, more important, challenging times. Your company leaders and your employees must be able to embrace these values and understand what it takes to live them. This means that both your leadership and your employees must be instrumental in establishing these values."

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