In an op-ed, Professor Amy Webb discusses sources of disruption that every company must monitor
— March 10, 2020
Excerpt from MIT Sloan Management Review -- "In my experience, companies often focus on the familiar threats because they have systems in place to monitor and measure known risks. This adds very little value to long-term planning, and, worse, it can lead to organizations having to make quick decisions under duress. It’s rarer for companies to investigate unfamiliar disruptive forces in advance and to incorporate that research into strategy."