In an op-ed, Professor Amy Webb shares insights from her work as a futurist advising firms on strategic planning
— July 30, 2019
Excerpt from the Harvard Business Review -- "Deep uncertainty merits deep questions, and the answers aren’t necessarily tied to a fixed date in the future. Where do you want to have impact? What it will take to achieve success? How will the organization evolve to meet challenges on the horizon? These are the kinds of deep, foundational questions that are best addressed with long-term planning."