Faculty News
In an op-ed, Professor Michelle Greenwald discusses how food brands decide which health claims to advertise and how those claims affect consumer choices
—
Excerpt from Forbes -- "Choosing the right claims, the right number of claims, and the optimal size and placement of each is a moving target that has to be constantly reassessed among all potential target consumer segments. It’s not always intuitively obviously. The good news is that digitally testing a range of options has never been easier."
Read more
Read more