In an op-ed, Professor Michelle Greenwald explains how Amazon is cross-selling its Prime membership at Whole Foods
Excerpt from Forbes -- "Visit a Whole Foods or the newer 365 Store, the chain’s answer to Trader Joe’s, and you will be inundated with messaging to join Amazon Prime. If you still haven’t joined Prime and shop at either chain, you will wish you did. The offers and messaging abound and are tantalizing. From the minute, you walk in the door, to the minute you sit down for a coffee or bite to eat, to your chat with the smiling produce guy who has 'Prime - Something to Smile About' emblazoned on his T-shirt, you can’t miss solicitations to join, whichever way you turn."