In an op-ed, Research Scholar Robert Frank shares his thoughts on why peer pressure can help stop climate change; joint research from Professor Bryan Bollinger on contagion in solar panel adoption is mentioned
— February 20, 2020
Excerpt from The Washington Post -- I used to share their skepticism. But my study of 'behavioral contagion' — social scientists’ term for how ideas and behaviors can spread through populations like infectious diseases — has changed my view. The environmental impact of seemingly insignificant voluntary actions is far greater than most people realize, for two related reasons."