Faculty News

Professor Adam Alter's book "Irresistible," is referenced in a story on technology-related stress

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Excerpt from Forbes-- "In his book Irresistible, NYU Stern School of Business professor Adam Alter summarizes the research about the irresistible urge to use technology, and the businesses that spend millions of dollars to keep you hooked. Guidelines suggest that you should spend less than an hour a day on our phones, yet research shows that only 12% of phone users meet that criteria – that means 88% of people overuse, with the overall average being three hours. Alter goes on to detail a survey of young adults that revealed that 46% of them said they would rather break a bone than break their phone – and many of the 54% who said they’d rather have a broken phone agonized about that decision."

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