Faculty News
Professor Adam Alter shares insights on how programmers design addictive digital feedback loops, from his book, "Irresistible"
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Excerpt from PCMag -- "Let's say you're wondering whether a quest is more engaging if you're trying to save someone versus trying to find an artifact. So you run an A/B test releasing version A to five million people and version B to five million people. You measure different metrics, like how many people return to the mission more than once and how long they spend. If you discover version A works better, you go with the red code and put aside the yellow. And you keep doing that until you have the tenth, twentieth, or thirtieth generation of a game."
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