Faculty News

Professor Adam Brandenburger discusses partnerships between rival firms, from his co-authored book, "Co-Opetition"

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Excerpt from Forbes -- "Among the most striking current examples of coopetition, says Brandenburger, is that between Apple and Samsung. While Samsung’s Galaxy and Apple’s iPhone are competing products, Samsung at the same time continues to be one of Apple’s main suppliers (the company supplies screens to Apple)."

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