Professor Adam Brandenburger's co-authored book, "Co-Opetition," is referenced
— March 22, 2018
Excerpt from Finder -- "Co-Opetition by Brandenburger and Nalebuff. Typically, we think of the business world as cutthroat – compete at all costs and destroy your competition. This book, using game theory principals, challenges this notion and urges you to expand your horizons. There are many instances where a win-win perspective is far superior to a win-loss perspective."