Professor Alexander Tuzhilin's work on targeted technologies is referenced
— April 2, 2018
Excerpt from MIT Technology Review -- "Research points to where the field is headed. At an event that NYC Media Lab hosted in 2015, Alexander Tuzhilin, professor of information systems at the NYU Stern School of Business, pointed out that most of the targeting applications we see today represent the second generation of these technologies. The data employed includes context awareness, spatiotemporal and mobile data, multi-criteria ratings, social-media data, conversational recommendations, and more. These are standard tools of the trade used in targeting by internet marketers, as well as by Cambridge Analytica in 2016."