Professor Allen Adamson discusses how companies can market to millennials, from his book, "Shift Ahead," co-authored with Professor Joel Steckel
— February 25, 2018
Excerpt from The New York Times -- "'It’s where you go on vacation, what you do and what technology you have,' said Allen Adamson, one of the founders and managing partners of Metaforce, a brand marketing and consulting firm, and one of the authors of 'Shift Ahead: How The Best Companies Stay Relevant in a Fast Changing World.' Those experiences need to be 'Instagram-worthy,' too. The quirkier, flashier and more offbeat the experience, the better, he said."