Faculty News

Professor Allen Adamson discusses how Marriott's data breach will impact its brand

Bloomberg logo
Excerpt from Bloomberg-- (34:02) "It's a buyer beware situation. You're buying those customers, but you're also buying the technology and the infrastructure, and part of that is making sure they now apply enough duct tape and chewing gum to make sure they lock this down. Once, somebody can get forgiven, twice, it's much, much worse."

Watch the video