Faculty News

Professor Allen Adamson discusses how the role influencers is growing exponentially, noting that the way society thinks of endorsements is evolving

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Excerpt from The New York Times -- “'The role of influencers is growing exponentially,' said Allen Adamson, a marketing consultant and a professor at New York University, who estimated that a good social influencer could earn $200,000-$300,000 per year. 'When people think of endorsements they think of beer and soft drinks, but that’s changed.'"

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