Faculty News

Professor Allen Adamson discusses the role of mascots in brand marketing

Business Insider logo
Excerpt from Business Insider -- "'Cute doesn't cut it,' Allen Adamson, adjunct professor of marketing at NYU Stern and cofounder of marketing company Metaforce, told Business Insider. 'The challenge is when you create an icon that you burn into someone's head, whether it's the Laughing Cow or the Trix Rabbit, then the trick is, how do you have it do more?'"

Read more