Faculty News

Professor Allen Adamson explains why luxury brands must embrace risk to save their businesses during the coronavirus outbreak

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Excerpt from Luxury Daily -- "'Luxury brands need to be more comfortable with risk,' said Allen Adamson, cofounder of Metaforce and adjunct professor at NYU Stern School of Business, New York. 'The temptation from most consumers is that luxury can wait, I don't need to make a big decision right now,' he said."

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