Professor Allen Adamson highlights the benefits of small subscriptions in delivering customer loyalty
— July 11, 2019
Excerpt from ICAS -- "'The key driver is that you want to be able to lock in your most loyal customers and to get them to use you as often as possible and to get them out of the market,' said Allen Adamson, Adjunct Associate Professor at New York University’s Stern School of Business. 'Even if you’re losing money – it’s a loss leader. They will buy something else once in a while, but they won’t change their habits.'"