Faculty News

Professor Allen Adamson notes that shopping malls must pivot and embrace charity and cause-related events like blood drives to succeed in the current retail climate

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Excerpt from Sarasota Herald Tribune -- "Malls 'can do things that are charity related, cause related — like helping first responders, helping health care workers, providing free meals to health care workers and things like that,' said Allen Adamson, co-founder of marketing consulting firm Metaforce and adjunct professor at New York University’s Stern School of Business. 'It’s going to be closer to charity events than entertainment events. Before, it was indoor ski rinks and roller-coasters. Now they need to pivot and do events that can help people.'”

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