Faculty News

Professor Allen Adamson is quoted in a story exploring the future of experiential hospitality heading in 2020

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Excerpt from Marketing Dive -- "'People tend to share things they experience that are out of the ordinary, and so it's no surprise that if you're staying in an Oscar Mayer mobile hot dog, you're going to post that to your friends 24/7,' said Allen Adamson, an adjunct professor of marketing and branding at NYU Stern School of Business. 'On the flip side, a lot of the hospitality brands are struggling to differentiate from each other. You can't do that with better shampoo or a bigger TV set.'"

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