Faculty News

Professor Allen Adamson is quoted in a story on why big brands make their items available on Amazon.com

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Excerpt from Cheapism.com -- "Not only does this development eliminate the need to go to the mall, it also does away with the chore of having to inspect nine or 10 stores in search of what you're looking for, says Allen Adamson of NYU Stern School of Business. 'You only have to have one relationship. It's one stop shopping. It's like going to a mall and not going to 20 stores but instead just going to one store.'"

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